Cristina Marulanda, known to her childhood friends as Letica, has enjoyed a lifelong passion for fashion and style. Cristina is self-made and began her career as a fashion stylist and designer forEcuavisa, the largest television network in her native Ecuador, and founded her first fashion business “Atelier Christine ” by her mid-20’s.
In 1994, Cristina was attracted to the mainstream fashion scene in New York and came to learn the trade from the bottom up. Working for several design houses gaining production, sales and merchandising experience in industries from sportswear to formal wear, Cristina rose to become a top producer with a loyal following among buyers and retail boutiques world wide.
In 2007, recognizing the need for an independent multi-line sales resource for buyers, Cristina opened her own sales and buying fashion
consulting company, Dress Me Chic LLC which became an instant hit with her vast network of buyers, boutiques and retailers.
And what about “Letica?” In 2013, after spilling the contents of her cosmetic bag for the umpteenth time while trying to apply her makeup during her daily commute, Cristina decided to create her own beauty bag. It had to be a design that was practical, convenient, organized and most of all, an elegant accessory that could transcend the traditional cosmetic bag to also be used as a purse or clutch. After months of research and development the first Letica beauty bag was born along her collection of high end practical handbags, and officially Launched September 9th 2013 at the highland ballroom in NYC, with the attendance of Press, celebrities and guests related to the industry.